Four tips for a successful expo or trade show

4 Tips for Expo Success
Posted by Eprint Store on July 18, 2017 at 4:17 pm filled under ePrint Blog Category

Four tips for a successful expo, trade show or conference

T’is the season for the expo and trade show circuit across Brisbane and the the rest of Australia. It can be daunting to know where to start with organising yourself and your booth to stand out from the crowd and all the printing you’ll need. Take these tips onboard and you’ll make your next exhibition, conference or expo appearance a big success!

Expo Printing Tips Header

Get organised and stand out from the noise with these neat tips.


You only make one First Impression.

The floor is crowded and you’re rubbing (almost) literal shoulders with your competition. First impressions are everything. And 94% of a customer’s first impression of a brand is design-related. Make sure you stand out and look professional! Our experienced design team can help you stand out and our friendly sales staff are happy to offer advice in person or online on the best solutions and products for you. Make the most of your space with posters and banners set at eye level and just above. Try to keep your marketing posters and banners consistent and easy to read and engage with from a distance. Keep it simple, clear and make sure your design communicates your brand’s message effectively.

Make sure you have your socials sorted before the day

Besides keeping your business cards up-to-date and well-stocked (check out our sameday business cards if you’re running low), make sure people have plenty of ways to contact  and research you after the show. Most experts recommending having at least two social media platforms, depending on the size of your business, for your new clients and contacts to get in touch. An established social media presence lends you legitimacy and give you social credibility. People are more likely to trust a business that other customers rate highly and support. If you’re just starting out, focus on one social media platform where your clients are already talking to each other.

If possible, get someone to run your social feed for the day using the event’s hashtags so people at the event know to come check you out. To really get the most out of social media and have some fun, check out our selfie boards.

Make it about connecting, not selling.

In our digital age, with a global market, clients need a human face to put to your product. Welcome them to your booth. Practice active listening and find out a bit about your clients and their needs. People like to know the people they’re doing business with and the story behind your product. Trade shows and expos are a great way to let people interact with your products and services in a way they can’t do behind a computer. Make sure people have a face to go with that business card.

Take your brand for a walk around the expo

If other customers can see your logo in people’s hands, they’re going to want to know what all the fuss is about. Cool Stickers, postcards, vouchers, and other goodies will give your brand the legs to travel all over the conference and beyond. 1 in 3 people are more likely to do business with a brand after receiving a promotional item. So make sure what you’re giving out is something your clients will want to keep and won’t get lost at the bottom of a bag or binned. Make it useful or quirky or memorable so they’ll remember you in their hour of need.

Eprint’s ready to help you out with your next expo, tradeshow or conference. From now until the 30th of September get 10% off pullup banners, business cards, booklets, flyers, sign boards, posters and stickers for orders over $100. Just enter code EXPOPR10 at checkout!

For more advice about your printing needs and design for your event, whether you’re a corporate company or a small business, speak with our friendly staff, find us instore or drop us a line. To check out our range of products and get an instant quote for your next event, click here for our online shop.

For more conference tips and tricks, check out this great article by James C. Gibson .